Leaders from Dibble Engineering, Chasse Building and Nitti Graycor Construction explored, “How to Create Successful Rainmakers from your Technical Staff” at the Society for Marketing Professionals Monthly Luncheon on Thursday, October 22. Panelists Joe Holcombe of Chasse Building Team, Jennifer Delaporte of Nitti Graycor Construction and Kent Norcross of Dibble Engineering, along with Moderator, Deirdre Booth-Gilmore of Tank Girl Marketing (from left to right respectively) explored the challenges and rewards of creating a hybridized and holistic corporate sales culture. Topics included how develop buy-in for business development efforts from technical staff, how to foster team engagement throughout the entire pursuit process and ways to fairly incentivize results.